Customers are the same all over the world – the key is to understand the transactional drivers.

Everybody in business is selling something and your customers want these 5 transactional drivers:

1. Good quality brands and people to deal with.

2. Good service.

3. Great relationships with you and your brand.

4. They want it to be easy – they want you to make their life easier.

5. They want value.

Value does not equal money. If you provide a quality product, good service, a positive relationship and ease of transaction – then you are providing value.

About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO of Troy Hazard International, author of the book Future-Proofing Your Business, and the former Global President of the Entrepreneurs’ Organization. I have been a franchisee twice and a franchisor while consulting with over 300 brands in 6 countries. You can find me on Twitter @TroyHazard. You can book me to speak at your event by contacting us or calling 214-536-6666.