If you understand your personal plan and purpose, then it will give your business greater purpose.

Too often a small business’ strategy is scattered and unfocussed, largely because the principal is also scattered and unfocussed. If you are scattered and unfocussed, then you can be sure your customers will be feeling the same way about what you are offering them.

Go through these levels to work out your focussed business plan:

  • What is your personal plan – what’s the one thing you want to leave behind you as you legacy; the thing you want to be able to say, “I did that, and that’s what I want to be when I grow up.”
  • What is your life plan – how are you going to interact with your family, your partner, and your friends and how will this affect your personal plan and fit in with what you want to be when you grow up?
  • What is your business plan – what is the economic driver you can put in place to help you achieve your life and personal plan and how is it going to drive them?
  • What are your strategies and tactics – the things that will drive your business plan to fund your life plan to fulfill your personal plan?