Business is driven by fear and greed. When things are going well, the market gets greedy. When things aren’t going well, the market becomes fearful.

In today’s Two Minutes with Troy, I reveal the biggest challenge facing small businesses:

About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO of Troy Hazard International, author of the book Future-Proofing Your Business, and the former Global President of the Entrepreneurs’ Organization. I have been a franchisee twice and a franchisor while consulting with over 300 brands in 6 countries. You can find me on Twitter @TroyHazard.