In the 25 years that I’ve worked with franchisees I continue to hear them say, “What you’re saying won’t work for me. You don’t understand. My customers are different in my area.”  I will argue that this isn’t true!

Customers across the world share similar needs:

  • They want value.
  • They want service.
  • They want a relationship.
  • They want it to be easy to do business with you.

Don’t let this bad belief stop you from being open and vulnerable to what other business minds (including your peers!) can teach you.

About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO of Troy Hazard International, author of the book Future-Proofing Your Business, and the former Global President of the Entrepreneurs’ Organization. I have been a franchisee twice and a franchisor while consulting with over 300 brands in 6 countries. You can find me on Twitter @TroyHazard. You can book me to speak at your event by contacting us or calling 214-536-6666.