Troy’s Video Blog
Troy’s Video Blog
Who is Your Customer?
Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide? These are the customers you WANT. Learn where they live, what they do for fun, what they...
Business Networking that Makes You Memorable
Do You Network in the Nude? Are you afraid to market yourself? Whether you are interviewing for a job or promotion, starting your own business or just enjoying a social event you don’t have to feel like you are being pushy by networking effectively. In today's...
Biggest Challenge for Small Businesses
Business is driven by fear and greed. When things are going well, the market gets greedy. When things aren't going well, the market becomes fearful. In today's Two Minutes with Troy, I reveal the biggest challenge facing small businesses:...
Thinking of Going into Business with a Family Member?
If you've recently spent time with family you may have talked about your job – or desire to change jobs – and the idea of going into business with a family member seems like a good idea. After all, you KNOW them – and TRUST them. As someone whose first business was...
Establishing Distinctive Customer Connection
Your competitors aren't always your competition! Do you know who or what your REAL competition is? To be more distinctive in serving your customers, understand what is competing with the money your customers might spend with you. Your competitors aren't always...
Does Your Business Plan Have a Purpose?
Do you know what your business plan really means to you? Do you know what is driving you to be exceptional in your business? You need to know! https://vimeo.com/100707314
Planning a Leadership Retreat
To align your business vision and goals it helps to take everyone offline for a few days. A leadership retreat allows you and your team to really focus on what you want to achieve in 2, 5 or even 10 years. To make your leadership retreat efficient and effective,...
Should You Buy a Business or Build a Business?
When building a business the first priority is to have clarity of vision from start to finish. Know what the business looks like at start-up and what it will look like when it's time to get out. When buying a business you must first focus on how to add value to the...
Having an Advisory Board for Your Business
Who do you turn to when you need help in your business? Do you have an advisory board for your business? With the 12 businesses I’ve owned over the last 25 years, I’ve always had an advisory board. Every 3 months we meet for half a day and each of us will present...
How to Hire Great Staff for Your Business
As I travel around the world speaking to business owners I'm frequently asked, "How can I hire good people?" In today's Two Minutes with Troy I reveal the five steps for our "Ready, Aim, Hire" process: Be the last to interview the candidate. As the business...
