Troy’s Blog
Is Your Business Crashing the Party?
What is your business doing to be distinctive, emotive and collaborative? It may be time to crash the party in your business. https://youtu.be/8OiBkXh4UTs About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO...
Can You Run a Country Like You Run a Business?
I can’t vote, so I don’t waste a lot of time watching and following what’s going on with the current election. After all, I can’t influence the outcome. But what if we look at it from the simplest of positions. With a political unknown and a career politician...
What Successful South Florida Business People Are Doing
As both a resident of South Florida and an owner of 12 businesses within the last 25 years, I've noticed trends in what leads to success for local businesses. They are driven - South Florida is really a beach lifestyle with an economy underpinned by tourism and the...
Who is Your Customer?
Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide? These are the customers you WANT. Learn where they live, what they do for fun, what they...
Business Networking that Makes You Memorable
Do You Network in the Nude? Are you afraid to market yourself? Whether you are interviewing for a job or promotion, starting your own business or just enjoying a social event you don’t have to feel like you are being pushy by networking effectively. In today's...
Biggest Challenge for Small Businesses
Business is driven by fear and greed. When things are going well, the market gets greedy. When things aren't going well, the market becomes fearful. In today's Two Minutes with Troy, I reveal the biggest challenge facing small businesses:...
“Spring” Your Business Into Action – How to Refresh your Business (after the Cold Winter)
Is it true that customers go into hibernation in winter? The answer is yes... If you let them. Here are a few tips will “Spring” your business into action: Create a culture of conscious change. Change is not an action, it’s a consciousness. As the seasons change,...
How to Choose an Accountant for Your Small Business
With the 12 businesses I’ve owned and operated around the world, I’ve come to understand the importance of finding a good accountant. For example, I have an accountant in Australia for our day-to-day company business, an accountant in the USA for our day-to-day...
Thinking of Going into Business with a Family Member?
If you've recently spent time with family you may have talked about your job – or desire to change jobs – and the idea of going into business with a family member seems like a good idea. After all, you KNOW them – and TRUST them. As someone whose first business was...
Establishing Distinctive Customer Connection
Your competitors aren't always your competition! Do you know who or what your REAL competition is? To be more distinctive in serving your customers, understand what is competing with the money your customers might spend with you. Your competitors aren't always...