small business

Dec13

Tips for Advertising on the Radio

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught...
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Jan18

Being Disruptive, Distinctive and Disarming in Your Business

It’s that time of year – a time for reflection, resolutions, redirection, and for some, remorse. But what if you looked at it a different way? So many people treat this time of year like it’s a start line of a new sprint. When it’s really just...
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Sep20

Top 3 Questions to Ask When Going into Business

If you’ve ever said to yourself, “I hate my job/boss/career path. I should really get into business and work for myself,” then ask yourself these questions.  Do I REALLY want to be doing that all day? It’s a bit of a romance. But...
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Aug30

Can You Run a Country Like You Run a Business?

I can’t vote, so I don’t waste a lot of time watching and following what’s going on with the current election.  After all, I can’t influence the outcome. But what if we look at it from the simplest of positions. With a political unknown and...
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Jun22

Who is Your Customer?

Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide?  These are the customers you WANT.  Learn where they live, what they do...
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May25

Biggest Challenge for Small Businesses

Business is driven by fear and greed. When things are going well, the market gets greedy. When things aren’t going well, the market becomes fearful. In today’s Two Minutes with Troy, I reveal the biggest challenge facing small businesses:...
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