Tips for Advertising on the Radio

by | Dec 13, 2017 | FRANCHISE, MARKETING, STRATEGY

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught me the following...

Who is Your Customer?

by | Jun 22, 2016 | MARKETING, STRATEGY, TWO MINUTES WITH TROY

Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide?  These are the customers you WANT.  Learn where they live, what they do for fun, what they do...