sales

Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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Apr23

Anticipating Customer Expectations

If your business goal is to exceed customer expectations, then you’ve got a problem. Here’s why… About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO of Troy Hazard International, author of...
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Dec18

Do You Speak the Language?

About ten years ago I had a very interesting experience while attending a conference in Ho Chi Minh City. I’ve been lucky enough to speak at conferences all around the world for years but this one was different.  I had an interpreter. At first...
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Dec18

Being in the Know

You’ve all heard the saying, ‘it’s not what you know it’s who you know.’  Well, that may be true in life but not so much in retail. In retail it’s what you know AND who you know that wins that day. The more you know about your product or...
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Dec18

Ask for the Sale

A recent survey released in Australia shows that Australians are miles behind their American counterparts when it comes to taking care of their customers. By this I don’t just mean customer service, I mean actually talking to them to find out what it...
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