marketing

Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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Jan10

Find Time to Create Your Business Vision

How do you have greater vision for your business? How do you take that vision to the streets? That is, how do you execute the vision. In developing a strategy for your business or franchise, I focus on these 3 things: Focus on the things that you CAN...
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Aug30

Can You Run a Country Like You Run a Business?

I can’t vote, so I don’t waste a lot of time watching and following what’s going on with the current election.  After all, I can’t influence the outcome. But what if we look at it from the simplest of positions. With a political unknown and...
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Aug05

What Successful South Florida Business People Are Doing

As both a resident of South Florida and an owner of 12 businesses within the last 25 years, I’ve noticed trends in what leads to success for local businesses. They are driven – South Florida is really a beach lifestyle with an economy underpinned...
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Jun22

Who is Your Customer?

Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide?  These are the customers you WANT.  Learn where they live, what they do...
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Jan29

Establishing Distinctive Customer Connection

Your competitors aren’t always your competition! Do you know who or what your REAL competition is?  To be more distinctive in serving your customers, understand what is competing with the money your customers might spend with you.  Your competitors...
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