marketing

Dec13

Tips for Advertising on the Radio

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught...
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Dec06

Two Questions to Ask Your Peers at Every Conference

In the 25 years that I’ve worked with businesses I continue to hear them say, “What you’re saying won’t work for me. You don’t understand. My customers are different in my area.” I will argue that this isn’t true! We can all learn from...
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Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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Jan10

Find Time to Create Your Business Vision

How do you have greater vision for your business? How do you take that vision to the streets? That is, how do you execute the vision. In developing a strategy for your business or franchise, I focus on these 3 things: Focus on the things that you CAN...
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Aug30

Can You Run a Country Like You Run a Business?

I can’t vote, so I don’t waste a lot of time watching and following what’s going on with the current election.  After all, I can’t influence the outcome. But what if we look at it from the simplest of positions. With a political unknown and...
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Aug05

What Successful South Florida Business People Are Doing

As both a resident of South Florida and an owner of 12 businesses within the last 25 years, I’ve noticed trends in what leads to success for local businesses. They are driven – South Florida is really a beach lifestyle with an economy underpinned...
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