“business strategy”


Tips for Advertising on the Radio

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught...
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Being Disruptive, Distinctive and Disarming in Your Business

It’s that time of year – a time for reflection, resolutions, redirection, and for some, remorse. But what if you looked at it a different way? So many people treat this time of year like it’s a start line of a new sprint. When it’s really just...
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Find Time to Create Your Business Vision

How do you have greater vision for your business? How do you take that vision to the streets? That is, how do you execute the vision. In developing a strategy for your business or franchise, I focus on these 3 things: Focus on the things that you CAN...
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Discussing the First Presidential Debate between Clinton & Trump

As a recent guest on the Big Biz Show, we discussed how both candidates performed on the first debate – and how they will address small business issues.   About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current...
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Are Your Customers Different?

In the 25 years that I’ve worked with franchisees I continue to hear them say, “What you’re saying won’t work for me. You don’t understand. My customers are different in my area.”  I will argue that this isn’t...
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Top 3 Questions to Ask When Going into Business

If you’ve ever said to yourself, “I hate my job/boss/career path. I should really get into business and work for myself,” then ask yourself these questions.  Do I REALLY want to be doing that all day? It’s a bit of a romance. But...
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