MARKETING

Dec18

Working for a Buck

A while back I was out doing some research for a strategy document I was preparing. After strolling through countless aisles in retail outlets I had the information I needed and was ready to head for the car. On my way out I stumbled across a menswear...
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Dec18

But it’s just not the same anymore – The impact of inconsistency

I’m the world’s worst consumer.  I don’t buy much myself and I don’t spend any time shopping for fun, because for me it’s not fun, so when I do shop, I take notice, and that truly does make me the worst consumer. This means I have high...
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Dec18

Do You Speak the Language?

About ten years ago I had a very interesting experience while attending a conference in Ho Chi Minh City. I’ve been lucky enough to speak at conferences all around the world for years but this one was different.  I had an interpreter. At first...
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Dec18

Being in the Know

You’ve all heard the saying, ‘it’s not what you know it’s who you know.’  Well, that may be true in life but not so much in retail. In retail it’s what you know AND who you know that wins that day. The more you know about your product or...
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