MARKETING

Aug05

What Successful South Florida Business People Are Doing

As both a resident of South Florida and an owner of 12 businesses within the last 25 years, I’ve noticed trends in what leads to success for local businesses. They are driven – South Florida is really a beach lifestyle with an economy underpinned...
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Jun22

Who is Your Customer?

Do you know the difference between the customers you HAVE and the customers you WANT? Do you know what customers spend the most money on the product or service you provide?  These are the customers you WANT.  Learn where they live, what they do...
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Jun07

Business Networking that Makes You Memorable

Do You Network in the Nude? Are you afraid to market yourself? Whether you are interviewing for a job or promotion, starting your own business or just enjoying a social event you don’t have to feel like you are being pushy by networking effectively....
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May25

Biggest Challenge for Small Businesses

Business is driven by fear and greed. When things are going well, the market gets greedy. When things aren’t going well, the market becomes fearful. In today’s Two Minutes with Troy, I reveal the biggest challenge facing small businesses:...
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Apr20

“Spring” Your Business Into Action – How to Refresh your Business (after the Cold Winter)

Is it true that customers go into hibernation in winter? The answer is yes… If you let them. Here are a few tips will “Spring” your business into action: Create a culture of conscious change. Change is not an action, it’s a consciousness....
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Jan29

Establishing Distinctive Customer Connection

Your competitors aren’t always your competition! Do you know who or what your REAL competition is?  To be more distinctive in serving your customers, understand what is competing with the money your customers might spend with you.  Your competitors...
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