MARKETING

Jan18

Being Disruptive, Distinctive and Disarming in Your Business

It’s that time of year – a time for reflection, resolutions, redirection, and for some, remorse. But what if you looked at it a different way? So many people treat this time of year like it’s a start line of a new sprint. When it’s really just...
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Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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Jan10

Find Time to Create Your Business Vision

How do you have greater vision for your business? How do you take that vision to the streets? That is, how do you execute the vision. In developing a strategy for your business or franchise, I focus on these 3 things: Focus on the things that you CAN...
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Oct31

Discussing the First Presidential Debate between Clinton & Trump

As a recent guest on the Big Biz Show, we discussed how both candidates performed on the first debate – and how they will address small business issues.   About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current...
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Sep20

Top 3 Questions to Ask When Going into Business

If you’ve ever said to yourself, “I hate my job/boss/career path. I should really get into business and work for myself,” then ask yourself these questions.  Do I REALLY want to be doing that all day? It’s a bit of a romance. But...
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Sep06

Is Your Business Crashing the Party?

What is your business doing to be distinctive, emotive and collaborative? It may be time to crash the party in your business.     About Troy Hazard: I am the founder/owner of 12 businesses over the last 25 years, current CEO of Troy Hazard...
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