MARKETING

Mar07

Do’s and Don’ts for Going Into Business with a Family Member (or Best Friend)

As someone whose first business was with a family member (my mother), I’ve learned a bit about starting a business venture with family. Here are my do’s and don’ts: DO the paperwork. With family members it’s easy to go with a verbal...
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Dec13

Tips for Advertising on the Radio

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught...
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Dec06

Two Questions to Ask Your Peers at Every Conference

In the 25 years that I’ve worked with businesses I continue to hear them say, “What you’re saying won’t work for me. You don’t understand. My customers are different in my area.” I will argue that this isn’t true! We can all learn from...
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May02

Why You Need an Advisory Board in Your Business

Who do you turn to when you need help in your business? Do you have an advisory board for your business? With the 12 businesses I’ve owned over the last 25 years, I’ve always had an advisory board. Here’s how it works: My advisory board consists...
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Jan18

Being Disruptive, Distinctive and Disarming in Your Business

It’s that time of year – a time for reflection, resolutions, redirection, and for some, remorse. But what if you looked at it a different way? So many people treat this time of year like it’s a start line of a new sprint. When it’s really just...
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Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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