FRANCHISE

Dec18

Working for a Buck

A while back I was out doing some research for a strategy document I was preparing. After strolling through countless aisles in retail outlets I had the information I needed and was ready to head for the car. On my way out I stumbled across a menswear...
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Dec18

But it’s just not the same anymore – The impact of inconsistency

I’m the world’s worst consumer.  I don’t buy much myself and I don’t spend any time shopping for fun, because for me it’s not fun, so when I do shop, I take notice, and that truly does make me the worst consumer. This means I have high...
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Dec18

Do You Speak the Language?

About ten years ago I had a very interesting experience while attending a conference in Ho Chi Minh City. I’ve been lucky enough to speak at conferences all around the world for years but this one was different.  I had an interpreter. At first...
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