Blog

Dec13

Tips for Advertising on the Radio

As the owner of 12 businesses over the last 25 years,  advertising has always been part of my marketing plans.  Early in my career I worked as a production manager at a radio station and later I owned an advertising agency.  These experiences taught...
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Dec06

Two Questions to Ask Your Peers at Every Conference

In the 25 years that I’ve worked with businesses I continue to hear them say, “What you’re saying won’t work for me. You don’t understand. My customers are different in my area.” I will argue that this isn’t true! We can all learn from...
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May02

Why You Need an Advisory Board in Your Business

Who do you turn to when you need help in your business? Do you have an advisory board for your business? With the 12 businesses I’ve owned over the last 25 years, I’ve always had an advisory board. Here’s how it works: My advisory board consists...
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Jan18

Being Disruptive, Distinctive and Disarming in Your Business

It’s that time of year – a time for reflection, resolutions, redirection, and for some, remorse. But what if you looked at it a different way? So many people treat this time of year like it’s a start line of a new sprint. When it’s really just...
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Jan10

What Customers Are Looking For

Customers are the same all over the world – the key is to understand the transactional drivers. Everybody in business is selling something and your customers want these 5 transactional drivers: 1. Good quality brands and people to deal with. 2....
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Jan10

Find Time to Create Your Business Vision

How do you have greater vision for your business? How do you take that vision to the streets? That is, how do you execute the vision. In developing a strategy for your business or franchise, I focus on these 3 things: Focus on the things that you CAN...
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